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Campaign Executive
The Role
Loganair is recruiting for an exciting and dynamic role that sits at the heart of our Marketing Team and airline. The Campaign Executive is responsible for supporting and executing campaigns at various stages of the customer journey – from the launch of new routes and brand campaigns to tactical sales activity. If you love all things marketing and consider yourself an "all-rounder" who loves variety and exposure to the entire marketing mix, this role could be for you. You will be based at our Glasgow HQ but we offer flexibility for some home-working if desired.
Responsibilities
- Supporting the wider Marketing Team in campaign execution, from the briefing of advertisements to delivery to media suppliers
- Organisation and logistics of offline activities that support our campaigns – including; route launches, travel trade events and pr activities
- Activating sponsorships with music festivals, sports teams and affiliates
- Supporting the Head of Marketing to further develop the airline loyalty scheme
- Ownership and development of tactical price-led campaigns hosted on our website – with specific attention to the creation of themed landing pages
- SEO development and reporting
- Support the wider marketing team with digital campaigns and tv activity when required
Essential Criteria
- A highly organised individual who can multi-task and remain calm under pressure whilst working to tight deadlines
- Degree in Business, Marketing or Travel/Tourism
- A strong communicator and "people person" who can manage relationships with various departments across the business and with external stakeholders
- A demonstrable understanding of the marketing funnel and media landscape
- Must be available to travel away from home (occasionally at weekends or out of office hours)
- A full driving license
Highly desirable
- Previous experience in account management at a marketing agency
- Experience within the UK airline industry and/or travel industry
- Experience in organising events
- A basic understanding of CSS and HTML
- Experience in using website Content Management Systems, i.e. Word Press, Umbraco or other
Benefits
- Competitive salary, annual leave allowance and company pension scheme
- Excellent travel benefits with Loganair and its global airline partners
At Loganair, we strive to be inclusive and welcoming to applicants for every role across our company. We recognise and value diverse talents allowing our people to grow and develop in a fair working environment.
Loganair is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, rage, disability, age, sexual orientation, religion or belief, marital status, disability, gender identity, military veteran status and all their characteristics, attributes or choices as protected by law. All recruitment and hiring decisions are based on applicants' skills and experience.
Job Types: Full-time, Permanent
Salary: From £27,000.00 per year
COVID-19 considerations:
We take the safety of our customers and staff very seriously, prior to any interviews a declaration must be completed stating you do not have any symptoms of Covid-19
Send CV and cover letter to hannahcampbell@loganair.co.uk by close of business, Tuesday 19 April